Toshiba Honored with Gold Stevie® Award for Outstanding Brand Engagement at 2025 NRF Through “Create Your Tomorrow” Campaign

Toshiba Global Commerce Solutions has been honored with the prestigious Gold Stevie® Award in the Brand and Experience – Brand Engagement Event category in The 23^rd 2025 Annual American Business Awards® for its impactful “Create Your Tomorrow” campaign at the National Retail Federation (NRF) Big Show 2025.

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The award recognizes Toshiba’s ability to strategically deliver a cohesive and consistent experience that showcased its leadership in retail innovation and captured the company’s brand and values. Built around the idea that each decision a retailer makes shapes the path ahead, Toshiba’s “Create Your Tomorrow” campaign emphasized not just where retail is going—but how retailers get there. By showcasing innovation as a journey of continual growth, the campaign inspired retailers to embrace transformation with confidence, flexibility, and a clear sense of purpose.

“We are thrilled to receive this recognition for our strategic marketing efforts aimed at helping retailers solve their most pressing challenges,” said Fredrik Carlegren, VP and Head of Marketing & Communications at Toshiba Global Commerce Solutions. “Our commitment to a customer-centric approach enables us to deliver innovative solutions that enhance the shopping experience and is apparent through forward-facing initiatives like our events. The NRF Big Show is the largest retail-focused exhibition in the U.S and is a significant opportunity for us to showcase our cutting-edge technology and build trust with our stakeholders.”

In collaboration with longstanding experiential marketing partner Exhibitus, Toshiba brought the “Create Your Tomorrow” vision to life through immersive storytelling, lifestyle visuals, and modular technology exhibits. Attendees engaged with innovative solutions such as the MxP™ Vision Kiosk and the TCx® 820 All-in-One POS all designed to meet the evolving needs of modern retailers.

The booth design and experience brought the campaign to life with compelling visual storytelling, lifestyle imagery, and interactive exhibits that celebrated the evolving journey of retail. Visitors were invited to explore modular, scalable solutions in an innovative frictionless store experience demonstrating how new technologies are turning retail challenges into opportunities to evolve and move forward with confidence.

“At Exhibitus, our mission is to help brands craft experiences that spark connection and elevate meaning. Toshiba’s ‘Create Your Tomorrow’ campaign at NRF 2025 was a perfect reflection of that purpose,” said Brad Falberg, President of Exhibitus. “Collaborating with Toshiba for over a decade has been an inspiring journey, and we are proud to be a part of this award-winning campaign. The ‘Create Your Tomorrow’ experience exemplifies how impactful design, innovation, and storytelling can drive deep engagement and leave a lasting impression.”

Toshiba’s win underscores its ongoing commitment to empowering retailers with adaptable, scalable, and innovative commerce solutions that redefine the future of shopping. By aligning its campaign message, technology showcase, and customer experience, Toshiba has once again positioned itself as a trusted partner helping retailers navigate complexity, embrace innovation, and confidently shape their future.

The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

About Toshiba Global Commerce Solutions:

Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs.

Visit commerce.toshiba.com and engage with us on:
LinkedIn - YouTube - Facebook - Instagram: @toshibacommerce
X/Twitter: @ToshibaCommerce

Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.

About the Stevie Awards:

Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at http://www.StevieAwards.com.

Sponsors of The 2025 American Business Awards include HCLTech, Melissa Sones Consulting, and SoftPro.

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