Ocean Park Asset Management Wins Gold for “Leveraging the Duck” Marketing Campaign at 2025 FCS Portfolio Awards

Ocean Park Asset Management, an investment firm focused on disciplined risk management, won Gold at the 2025 Financial Communications Society (FCS) Portfolio Awards for its creative and impactful “Leveraging the Duck” marketing campaign.

The campaign, which features a bright yellow rubber duck, was developed in partnership with Norton Agency and inspired by an analogy made by firm co-founder, David Wright. Since the firm’s beginning, Dave has asked financial advisors, “When someone throws an object at your head, what do you do? You duck.”

“Some people see a toy. We see a philosophy,” said Chief Marketing Officer Vanda Freesman. “The duck symbolizes the firm's tactical, rules-based investment process which essentially permits portfolios to ‘duck’ during volatile market conditions, moving assets up to 100% cash exposure. It’s a powerful symbol of our process.”

As a print ad, the duck made his official debut in June 2024. It was then integral to naming and launching the firm’s new ETFs – DUKQ, DUKX, DUKH, and DUKZ – in July 2024. It was quickly incorporated across all marketing channels, including digital, print, event, and direct mail, helping the firm achieve a 49% lift in sales from June to December 2024. On National Rubber Duck Day, January 13, 2025, it was shipped as a 3D rubber duck in a bright blue box to 4,000 advisors as part of a direct mail campaign, followed by strong sales outreach.

The FCS Portfolio Awards—now in their 31st year—honor excellence in financial marketing across multiple disciplines, including B2B, consumer, corporate image, DEI, and CSR. Winners were selected by a panel of senior marketing and communications leaders from across the financial services industry and were celebrated on May 1, 2025 at a ceremony in New York City. Ocean Park was recognized alongside 130 financial brands celebrated for their creativity and impact within the industry. See here for the full list of winners.

“The duck concept has been a part of our firm for years, “ said Freesman. “It’s rewarding to officially launch it to better deliver our message, connect with advisors, and grow sales. We were proud to stand among the industry’s largest firms at the FCS ceremony, winning on strategy, storytelling and brand clarity. We thank FCS for the honor.”

More information on Ocean Park’s investment offerings and suite of ETFs DUKQ, DUKX, DUKZ, and DUKH can be found at OceanParkAM.com.

About Ocean Park Asset Management

Ocean Park Asset Management, LLC is an SEC registered investment advisor that serves as an investment adviser to an investment company registered under the Investment Company Act of 1940, where it provides investment management services to Mutual Funds and Exchange Traded Funds (ETFs), namely the Ocean Park Mutual Funds and the Ocean Park ETFs. Ocean Park manages nearly $5 billion of client assets as of 12/31/24.

RISKS and DISCLOSURES

Award criteria: Ocean Park Asset Management was named a winner in May 2025 for the 2025 FCS Portfolio Awards, based on work completed from June 2024 to present. The award is organized and tabulated by the Financial Communications Society. All entries require a fee for consideration, and this award is not based on investment advisory services or performance.

Advisory services are offered through Ocean Park Asset Management, LLC, a registered investment adviser (“RIA”) regulated by the U.S. Securities and Exchange Commission (“SEC”). The advisory services are only offered in jurisdictions where the RIA is appropriately registered. The use of the term “registered” does not imply any particular level of skill or training and does not imply any approval by the SEC. For information pertaining to the registration status of Ocean Park Asset Management, LLC, please call 1-844-727-1813 or refer to the Investment Adviser Public Disclosure website (www.adviserinfo.sec.gov).

Past performance does not guarantee future results and there is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.

Investors should carefully consider the investment objectives, risks, charges, and expenses of the Ocean Park Mutual Funds and Ocean Park ETFs (collectively, “Ocean Park Funds”). This and other information about the Ocean Park Funds are contained in the prospectus and should be read carefully before investing. The prospectus can be obtained by calling toll free 1-866-738-4363 (1-866-RETI-FND). The Ocean Park Funds are distributed by Northern Lights Distributors, LLC, member FINRA/SIPC. Ocean Park Asset Management, LLC is not affiliated with Northern Light Distributors, LLC

There is no guarantee that any investment strategy will achieve its objectives, generate profits, or avoid losses.

IMPORTANT FUND RISKS

While the shares of ETFs are tradeable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. ETFs trade like stocks, are subject to investment risk, fluctuate in market value and may trade at prices above or below the ETF’s net asset value. Brokerage commissions and ETF expenses will reduce returns. There is no guarantee that the Fund will achieve its objective. ETF’s are subject to specific risks, depending on the nature of the underlying strategy of the fund. These risks could include liquidity risk, emerging markets risk, foreign market risk, sector risk, as well as risks associated with fixed income securities, real estate investments, and commodities, to name a few.

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